Job Details

Education Savings Marketing (Market Products)

This Education Savings Marketing role leads, creates, and develops integrated, strategic marketing plans to retain and grow the state 529 programs and optimize contractual marketing spend. This person is responsible for the strategy, brand, program development, and execution of the marketing plan for each state client. The role drives digital consumer engagement and experiences and is accountable for deepening client relationships and communicating results/KPI. As a subject‑matter expert and leader, this person manages large product marketing projects impacting multiple states, business strategies, and programs and operates with limited supervision.

Key Responsibilities and Duties

• Owns strategic marketing planning, development, and execution of state programs. Establishes impactful marketing strategies that align with organizational goals, monitors KPIs, optimizes marketing programs, evaluates current processes, and seeks ways to improve and create efficiency.
• Leads the development of marketing and promotional materials for the 529 product, including advertising, web, thought leadership content, and sales collateral.
• Plans and manages implementation of multi‑channel marketing campaigns in support of the state 529 education savings program.
• Conducts market research, including market trends, consumer behavior, and competitive analysis on key demographic audiences.
• Performs state client management responsibilities including collaboration on marketing planning, strategy development, and client communication of results reporting. Provides frequent client communication of results, budget, and project updates (weekly).
• Manages agency projects with digital, PR, and marketing agencies, provides oversight of agency results, activities, and deliverables, and ensures proper agency risk management is completed.
• Manages and is responsible for the state contractual marketing budget. Administers expenditure reports to keep the state marketing budget on track for the year.
• Manages multiple projects simultaneously across a broad range of functions and channels with colleagues across Ed Savings and various business partners.

Educational Requirements

• University (Degree) Preferred

Work Experience

• 5+ Years Required; 7+ Years Preferred

FINRA Registrations

• SRC Indicator: NRF

Physical Requirements

• Physical Requirements: Sedentary Work

Career Level

8IC

Required

• 5+ years marketing experience within financial services

Preferred

• 7+ years marketing experience within financial services
• University (Degree)
• Strong communication skills and the ability to interact effectively with high‑level stakeholders
• Experience with 529 college savings plans
• Location is Kansas - Virtual

#LI-VM1

Related Skills Accountability, Adaptability, Audience Insights, Communication, Delivers On‑Product Marketing Strategies, Digital Savviness, Market/Industry Dynamics, Prioritizes Effectively, Product Marketing, Project Management, Relationship Management, Story Telling, TIAA Products/Services Acumen

Anticipated Posting End Date

2025-10-30

Base Pay Range

$101,000/yr - $141,000/yr

Actual base salary may vary based on relevant experience, time in role, internal peers, prior performance, business sector, and geographic location. In addition to base salary, the competitive compensation package may include participation in incentive programs linked to performance (e.g., annual discretionary incentive programs, non‑annual sales incentive plans, or other non‑annual incentive plans).

Company Overview

Every worker deserves a secure retirement. For more than 100 years, TIAA has delivered it for millions of people. Founded to help educators retire with dignity, today weʼre a market‑leading retirement company fueled by world‑class asset management. But weʼre not just another legacy financial services firm. Weʼre fighting harder than ever before for our clients and the many Americans who need us.

Our Culture of Impact

At TIAA, weʼre on a mission to build on our 100+ year legacy of delivering for our clients while evolving to meet tomorrowʼs challenges. We equip our associates with future‑focused skills and AI tools that enable us to advance our mission. Together, we are fighting to ensure a more secure financial future for all and for generations to come. We are guided by our values: Champion Our People, Be Client Obsessed, Lead with Integrity, Own It, and Win As One. They influence every decision we make and how we work together to serve our clients every day. We thrive in a collaborative in‑office environment where teams work across organizational boundaries with shared purpose, accelerating innovation and delivering meaningful results. Our workplace brings together TIAA and Nuveenʼs entrepreneurial spirit, where we work hard and work together to create lasting impact. Here, every associate can grow through meaningful learning experiences and development pathways—because when our people succeed, our impact on clientsʼ lives grows stronger.

Benefits and Total Rewards

We offer a comprehensive Total Rewards package designed to make a positive difference in the lives of our associates and their loved ones. Our benefits include a superior retirement program and highly competitive health, wellness, and work‑life offerings that can help you achieve and maintain your best possible physical, emotional, and financial well‑being. To learn more about your benefits, please review our Benefits Summary.

Equal Opportunity

We are an Equal Opportunity Employer. TIAA does not discriminate against any candidate or employee on the basis of age, race, color, national origin, sex, religion, veteran status, disability, sexual orientation, gender identity, or any other legally protected status. Our full EEO & Non-Discrimination statement is on our careers home page, and you can read more about your rights and view government notices here.

Accessibility Support

TIAA offers support for those who need assistance with our online application process to provide an equal employment opportunity to all job seekers, including individuals with disabilities. If you are a U.S. applicant and desire a reasonable accommodation to complete a job application please use one of the below options to contact our accessibility support team:

Phone: (800) ###-####

Email: ...@tiaa.org

Drug and Smoking Policy

TIAA maintains a drug‑free and smoke‑free workplace.

Privacy Notices

For Applicants of TIAA, Nuveen and Affiliates residing in US (other than California), click here. For Applicants of TIAA, Nuveen and Affiliates residing in California, please click here. For Applicants of TIAA Global Capabilities, click here. For Applicants of Nuveen residing in Europe and APAC, please click here.